I'm sitting in a coffeehouse on what is apparently 'MLM Friday'; (MLM being Multi-Level Marketing) trying to research ideas for innovative technology projects. Here are my notes interspersed with MLM commentary:
MLM guys
Why I am the center of the universe. Why my presentation sounds canned even when I'm acting like I'm just your friend.
From the Cluetrain Manifesto
However much we long for the Web is how much we hate our jobs.
Note to self (regarding MLM guys)
Next time someone gives me a presentation where they ask me stupid questions all the way through, please make me ask them to stop.
Me on web potential
What can we build from the promise of voice and our authentic selves? What does this mean in practical everyday organizational terms? What can we do that's exactly our mission and something no one else is doing yet?
MLM guys
There are four kinds of people in the world--employees, self-employed, business owners, investors (Which one do you want to be? Right, investor.) Business owners are really franchise owners and the self-employed are really big, fat failures.
From the Cluetrain Manifesto
Artists have a stubborn faith in their ability to create newness from next to nothing.
MLM guys
They are using the language of spirit and longing to suck people into commission work. We make no investment in you. We dont pay you unless we have to. And--ohmygod--the MLM guy actually says this, I have put off my promotions to help people like you make the kind of money Im sure you can make. Because Im a people person.
Me
What is information? What is knowledge? What is wisdom? The web is about moving bits. The web loves information. But what does it think of knowledge? And wisdom? How do we disseminate knowledge? Is there wisdom on the net? Where does it come from?
MLM guys
We don't cold call. We exploit your friends and family (only we call it something better than that).
Me
The energy has to be with the people. You can't say, come and do this because it will be good for you. They either won't come or won't do what you want unless it's something they want too or care about. We can't reach people in new ways if all we're doing is putting our old content up on the web. We have to give people voice and allow more chaos into the system.
MLM guys
We are the chosen people. Don't you think you're just a little bit better than everyone else? Exactly. That's why you're meant to work in multi-level marketing.
Me
So, the meaning of the web comes from us. And planning becomes something that can easily be overdone. Yet, we never leave behind the world of liability and bad press and misinterpretation. We can take no risk and change things hardly at all. Or we can take some risk and invent things we haven't even thought of yet.